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How to Protect Your Brand Online

How to Protect Your Brand Online

Wednesday, 23rd August 2015 There is no “one approach fits all” action that can be taken to protect your brand online. In many instances, promotion of your brand by third parties can be beneficial, for example, one-off joint marketing campaigns. Listed below are some...
Optimising Your Brand Defence Strategy

Optimising Your Brand Defence Strategy

Thursday, 24th of August 2015 Online Travel Agencies (OTAs) such as Booking.com spend billions on online advertising each year. This can significantly undermine and reduce direct bookings to your hotel website. Here at In1 Solutions, we encourage you to take back your...
Using PPC and Advocacy to Maxmise Net RevPAR

Using PPC and Advocacy to Maxmise Net RevPAR

Wednesday, 14th of October 2015 In large hotel chains, revenue considerations filter through every level of the organisation. This creates a revenue culture that spans sectors including revenue management, marketing, ecommerce, and sales. It focuses on the strategic...