Google, Bing, DuckDuckGo, CC Search, StartPage. Every day, countless search engines are used to scan, rank, and navigate the infinities of the Internet. In crowded cyber space, flooded with dynamic content and flashy ad campaigns, how do you make your brand stand out?...
Monday, 31st of December 2018 A very Happy New Year! The annual sense of bafflement has descended upon us. Just like that, following weeks of anticipation, Christmas is but a fond memory and the promise of 2019 lies ahead. It’s time to put away the decorations and get...
Thursday, 9th of March 2017 The online market for paid advertising for the hotel industry has become increasingly crowded and competitive over the last few years. PPC remains a cost effective and measurable way of driving targeted visits to your website. One of the...
Tuesday, 18th of September 2018 The Digital Marketing industry is constantly evolving. And at a remarkable speed. Innovations appear on a regular basis and quickly become key drivers in the industry. Planning your marketing strategy for 2019 and beyond? Here are a few...
When it comes to marketing to diverse generations, hoteliers must stop to think about the different ways these prospective customers are influenced. Baby Boomers recall a time when there were no mobile phones or computers, when tablets were for aches and pains....