In 2011, Google brought their ingenious ‘Zero Moment of Truth’ theory to public attention. The moment serves as the first in a successive series, revealing the consumer’s trajectory towards brand loyalty.The ‘Zero Moment of Truth’ is the period that precedes the...
Wednesday, 15th of May 2019 You don’t need reminding. Everyone knows that establishing a pervasive presence on social media is essential in the modern age. It has become as ingrained in our marketing minds as the importance of having a direct telephone phone line for...
Monday, 13th of May 2019 The Internet. The fabled “network of networks”. The boundless information superhighway with which we are thoroughly familiar. Its invention dates back to 1983, but only in 1990 did the World Wide Web come to fruition. Soon afterwards, emails...
Next time you embark on your weekly shopping excursion, stop and take a look around. You’ll quickly notice supermarket walls awash with off-brand alternatives that refuse to compromise on quality. This sharp incline in almost indecipherable substitutions is said to be...
Friday, 19th of April 2019 Happy Easter from all the team at In1 Solutions! The evenings are getting brighter, the flowers are in bloom, and to top it all off, a long weekend lies ahead. The perfect opportunity to recharge your batteries while soaking up some...